My Day at the Minnesota Realtor Expo – 2009

by Bill Wallace on September 24, 2009

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The Minnesota Realtor Expo was held yesterday, September 23rd, at St. Paul’s Riverplace.  I spent the day with 400+ other people going through 5 breakout sessions and a trade show to better enhance my skills.  The sessions were all well done, here’s what I attended -

  • Marketplace Issues – a session that discussed Realtor contractual issues and client service recommendations.  This was helpful as there are so many important rules we must follow to make sure we are doing right by our clients.
  • Minnesota Real Estate Pricing Perspectives – this breakout by a national speaker discussed how Minnesota’s real estate market is near the middle of national averages and our job growth/loss has been better than many.  The thing that really caught me was his projection for broad interest rate hikes in coming months & years.  A 1% jump in rates reduces a buyer’s purchasing power by 10% and he projects 2% in 1-2 years.
  • Effective E-Mail & Tech Savvy Realtor – These 2 classes were taught by the same national speaker.  I pride myself on being ahead of the curve with my 21 years at Microsoft so a lot of this wasn’t new but I did pick up some nice tips like using a Flip video camera some additional web sites that will improve how I interact with clients.
  • Resourceful Marketing for Realtors – Led by the Minneapolis Area Association for Realtors Communications Director, this session discussed a lot about social media and how to better enable it to serve clients.  When I got back to my office I fired up a Facebook business site and a Twitter account.

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